Fontana is a brand new circus show in Riyadh. Our mission was to create awareness about the show, create excitement and handle the ticket sales conversions.
Objective: Tickets Sales
Sector: Entertainment // Circus Show
SOW: Social Media | Paid Campaigns | PR | Influencers
Challenges:
• New Show in Riyadh - not known in the market with no previous momentum building
• Aiming to get 70,000 tickets sold in 6 weeks only
• Early Bird tickets sales
. Awareness campaign 4 weeks before the show
. Content focused on the main pillar “the water show” to grab the audience’s attention
. Diversification of the channels for conversions and daily optimization towards lowest CPA & highest ROAS.
Insights Achieved:
. 50,000 tickets sold in the first 4 weeks
. High anticipation for the show in Riyadh
. High reputation over social media and positive feedback
. The average ROAS was 14 at its highest level and 9 at his lowest level.
Success Measurement Tools:
Platinum List reporting dashboard
ReportGarden reporting dashboard
Advertising platforms pixels and dashboards