العربية
Fontana Saudi Arabia

Fontana is a brand new circus show in Riyadh. Our mission was to create awareness about the show, create excitement and handle the ticket sales conversions.

case-study-image

Objective: Tickets Sales

Sector: Entertainment // Circus Show

SOW: Social Media | Paid Campaigns | PR | Influencers

Challenges:
• New Show in Riyadh - not known in the market with no previous momentum building
• Aiming to get 70,000 tickets sold in 6 weeks only

 

Solutions

• Early Bird tickets sales

. Awareness campaign 4 weeks before the show

. Content focused on the main pillar “the water show” to grab the audience’s attention

. Diversification of the channels for conversions and daily optimization towards lowest CPA & highest ROAS.

Insights Achieved:
. 50,000 tickets sold in the first 4 weeks

. High anticipation for the show in Riyadh

. High reputation over social media and positive feedback

. The average ROAS was 14 at its highest level and 9 at his lowest level.


Success Measurement Tools:
Platinum List reporting dashboard

ReportGarden reporting dashboard

Advertising platforms pixels and dashboards

Let's start something