Case Study | Intouch

Fontana is a brand new circus show in Riyadh. Our mission was to create awareness about the show, create excitement and handle the ticket sales conversions.

Objective: Tickets Sales

Sector: Entertainment // Circus Show

SOW: Social Media | Paid Campaigns | PR | Influencers

Challenges:
• New Show in Riyadh - not known in the market with no previous momentum building
• Aiming to get 70,000 tickets sold in 6 weeks only

Early Bird tickets sales
Awareness campaign 4 weeks before the show
Content focused on the main pillar “the water show” to grab the audience’s attention
Diversification of the channels for conversions and daily optimization towards lowest CPA & highest ROAS.

Insights Achieved:

50,000 tickets sold in the first 4 weeks
High anticipation for the show in Riyadh
High reputation over social media and positive feedback
The average ROAS was 14 at its highest level and 9 at his lowest level.

Success Measurement Tools:

Platinum List reporting dashboard
ReportGarden reporting dashboard
Advertising platforms pixels and dashboards

Fontana Saudi Arabia

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