Launch a new brand in the market and conversions (items sales)
Laifen is an international brand and recently entered the Saudi Market through a Saudi reseller. The main focus is to create awareness about the brand and to sell the two products they have, hair dryers and toothbrushes.
The brand USPs had many, mostly focused on the high technology the products have.
Challenges:
• New brand, not known yet in the market
• High competition in the market with renown brands
• A minimum quantity to be sold in the first year
Insights Achieved:
Success Measurement Tools: