Case Study | Intouch

For the past 6 years, we’ve been bringing the feel-good energy to the socials of McDonald’s Lebanon, navigating through all its ups and downs.
We have also collaborated with McDonald’s Qatar to launch their McDo App.

Sector: Food & Beverage
SOW: Social Media | Paid Campaigns | Strategic Activations | Photography & Videography

Challenges:

Improve consumer perception of McDonald’s food quality
Stand out in a competitive market and create viral engagement

Conceptualized an April Fools' Day activation aimed at surprising the audience by introducing sushi made from McDonald’s ingredients.
Released a teaser video in the final week of March, hinting at the launch of sushi on April 1st. The video sparked viral conversations, with many viewers speculating whether it was an April Fools' prank.
Organized an exclusive #SushiLovin event, inviting influencers to experience sushi made entirely from McDonald’s ingredients.

Impact: The campaign went viral, successfully engaging both customers and influencers while enhancing the perception of McDonald’s creativity and food quality. The teaser video and event coverage generated significant buzz on social media, reinforcing McDonald’s position as a fun and innovative brand.

Success Measurement Tools:

ReportGarden reporting dashboard
Advertising platforms pixels and dashboards
Emplifi

McDonald’s Lebanon & Qatar

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